LED lighting field marketing opportunities or will break out National policies LED and so on energy conservation and environmental protection industry support, the LED industry technology grew, lighting market opportunities also gradually show hill is leaking. The development of the industry of led strip lights with the tremendous potential also started to erupt, LED back light future business and profitability has a broad space and stability. And the channel, but has been a major manufacturers.
The flexible led strip cake much attractive, and all kinds of business coverage, lead to the capital piling intervention, to mix a seething industry. According to insiders said Lin mou probably, the most basic enterprise lighting field in screen, even do supporting enterprise comes with do lighting, with the new packaging technology application launch, LED lighting costs continue to reduce, not out of two to three years, lighting applications or will break out, the LED into average homes will dream come true! The LED illumination channel investment promotion has struggled According to information, at present, the LED business according to the product in the channel construction mainly focus on a secondary market distribution, maybe not to the timing of the subdivision channels, and LED lighting more business located in high-end customers, high-end engineering. LED lighting at the end of the day the market and commercial order benefit from designer, project design companies, domestic outfit design company these "recessive channel" promotion. Companies in the industry without exception good brand advantage, and the different, backlit face are concentrated large customers, and lighting face is more decentralized small customers. As for traditional lighting companies, traditional lighting enterprise in the field of LED lighting is more innate resources superiority and brand advantages, foreign brand of leading enterprises is also brand advantage the profit.
LED Light Bars and lanterns is not short of time application, but as a supporting role has reclaimed by attached with a specialty store sales in fluorescent lamp. The LED illumination age, their bitter days should also be exhausted, LED lamp also should strive for leading role, this is LED the inevitable trend of the market continuously.
As the environmental protection and energy saving of lighting LED by gradually applied in many tools as big business occasion. For example: LED shoot the light deserve to popularize the, as always with product to go markets, so, not only against the brand construction, and after doing professional or not directly related to the consumer confidence.
There is no doubt that the current stage of the LED lighting is not fully mature, but its market space is without a doubt, the market of China, client group sort is various, LED lighting should also gradually covered his statement customer group. Relative to the Internet business network B2B and B2C models, LED lighting more need to build perfect channel to alleviate facing after-sales burden.
Traditional fluorescent energy-saving lamps market in the government's rigid regulation retreat city and LED energy-saving lamps instead it runs under, or will slowly fade out the market. Had to deny, traditional fluorescent energy-saving lamps channel almost completely mature as prime, and cub LED lighting channel investment promotion is crippled.
According to insiders, LED lighting channel investment promotion difficult to have the following reasons:
A, LED lighting is emerging industries, late start, and different from the fluorescent lamps before, its profession characteristic is stronger, experience for reference very few, there are currently no cocoa done channel investment promotion articles can follow, resulting in channel construction process go many detour;
Two, compared to traditional energy-saving lamps, the LED lighting listed a very short time, and the main LED in sales is online platform, many consumers are also just heard or online to see, and not really understand LED lamps and lanterns, overall LED industry awareness is not high, it will directly cause many dealers lack of confidence;
Three, LED the formation of specialty, shoot the light is built on have LED perfect and relatively complete product series conditions. But now, the LED lighting products are less, not enough to hold up store, consumers buy without too many choices, this also is many LED brand hesitated only buy the main reason for the shop.
Four, the product price is higher, this is LED the bottleneck problem of the investment channels. LED blown is amazing, LED lamp controller but in fact it is only a lighting appliance, this is it's true identity, so it must have joint consumers as far as possible, from the performance to price.
Five, once the channel forms, it means that LED from manufacturing to sales all the links are to be smooth, but LED industry professional talents of less, whether it is professional sales personnel or maintenance personnel are very lack of talent in the while many dealers considering the regional operations of all kinds of factors that cannot decide, but hesitated to develop plans.
LED the market performance is not a few words can simple generalization, LED the price is high, high costs to the regional operations, so manufacturers of mutual choice made LED channel began to not so well.
